Furry Land Franchise
Business Growth with Greg Longe
Franchise Success
In his 30-plus years of franchising, Greg Longe has helped brands such as Molly Maid and Mr. Handyman grow nationally. Now, he’s collecting emerging concepts under Phoenix Franchising Brands with an eye toward of recurring revenue for franchisees.
Greg Longe has been in franchising for over 30 years, and has now began collecting franchises under Phoenix Franchise Brands.
Longe, who early in his career spent more than 10 years at automotive detailing franchise Ziebart International, said that experience helped shape him as a business leader. As director of franchise development and vice president of global development, he helped bring the company from two products to 31 and nearly 1,000 locations across 40 countries. He counts former Ziebart CEO Thomas E. Wolfe as a mentor.
“I feel like I really grew up there,” Longe said. “I really learned a lot about developing businesses globally in just about any social, political and economic climate.”
Phoenix Franchise Brands, which he formed with his wife, Maria Longe (who serves as president), is his next endeavor. Its four brands—Fetch Pet Care, Furry Land, Spray Foam Genie and Door Renew—are all a little different, though each is in the service sector.
Acquired in March 2020, Fetch provides dog walking and pet sitting services through its 134 locations. Furry Land, added to the Phoenix lineup in April 2021 and with 35 locations, is a mobile pet grooming service.
Leadership With Greg Longe
All the franchises under Phoenix are only considered if they are affordable for franchisees. Longe is looking for the “sweet spot” in franchising, with an investment range of just under $100,000 to $650,000. That’s part of the reason why he looks for service models instead of brick-and-mortar stores. “You don’t have a whole lot of overhead in order to get involved,” he said.
Longe drew on his own experience in developing the criteria for Phoenix. Having gone through recessions and the pandemic, he’s seen it all. When he purchased Fetch, it was March 1, 2020.
“Little did we know what loomed just a few weeks later,” he said. “It was pretty surreal.”
Knowing that essential workers had pets, Longe wanted to make sure those pets could still be cared for and that Fetch’s own employees could get back to work. Getting the website built up for customer use was a priority.
“I think it gave our franchisees confidence knowing that their new parent was going to invest in the business,” said Longe.
Furry Land Story
Founded in Las Vegas in 2017, Furry Land Mobile Pet Grooming has swiftly grown into the premier choice for pet grooming services across the nation, boasting over 70 locations spanning from Maine to Oregon. As a pioneering force in mobile pet grooming, we prioritize the health and well-being of your furry companions above all else. Unlike traditional groomers, we do not use cages and avoid drip drying, opting instead for personalized, one-on-one spa treatments tailored to meet your pet’s individual needs. At Furry Land Mobile Pet Grooming, we pride ourselves on delivering the ultimate in healthy grooming experiences right to your doorstep, sparing you the hassle of inconvenient drop-offs and pickups. Our mission is simple: to provide a time-saving, stress-free grooming solution that prioritizes the comfort and happiness of both pets and their owners. Committed to excellence, we dedicate ourselves wholeheartedly to the welfare of animals, the satisfaction of our clients, and the well-being of our dedicated team. Welcome to Furry Land, where every pet is treated like royalty.
Have you ever wished there was a pet groomer near you? Our state of the art mobile grooming salons have all of the amenities of a brick and mortar groomer, at the convenience of your front door. No more loading your pet into a vehicle. Dropping them off to a stranger, who places them in a cage while they anxiously wait their turn in an assembly line grooming process. All of this while you are forced to wait by the phone to be told when to pick up your furry family member. At Furry Land we come to your pet’s driveway! We provide your precious prince, or princess, with the one on one attention and pampering they deserve.
Why Choose Mobile Grooming
Struggling to find time to bring your pet to the groomers?
Why not have the groomer come to you instead! Mobile grooming offers:
- Convenience –
we come to you!
- One
on One Care – Your pet gets the full attention of the groomer at
all times and isn’t exposed to any other pets
- Cage
Free Environment – You pet won’t be drip drying in a cage
- No
Travel Needed – great for senior pets and pets who don’t enjoy
car rides
- No
Hookups Needed – We supply the warm water and electricity, and do
not need to connect to your home.
Mobile Pet Grooming Service
Regular dog grooming offers numerous health benefits for your furry companion.
Beyond maintaining a sleek and tidy appearance, grooming plays a vital role in
preventing skin issues such as matting and hot spots, which can lead to
discomfort and infection. Brushing your dog’s coat removes dirt, dead hair, and
distributes natural oils, promoting healthier skin and a shinier coat. Trimming
nails regularly not only prevents painful overgrowth but also reduces the risk
of joint issues and paw injuries. Cleaning ears and teeth during grooming
sessions helps prevent infections and dental problems, safeguarding your dog’s
overall well-being. Moreover, grooming sessions provide an opportunity to check
for any abnormalities or parasites, allowing for early detection and treatment
of potential health issues. Overall, regular grooming isn’t just about
aesthetics; it’s a crucial aspect of maintaining your dog’s health and
happiness.
Mobile Cat Grooming
Regular grooming for your feline friend offers a myriad of
health benefits that go beyond just keeping their fur sleek and clean. Brushing
your cat’s coat removes loose fur, dirt, and debris, which can help prevent
matting and reduce the risk of hairballs, a common issue in cats. Additionally,
grooming stimulates the production of natural oils in the skin, promoting a
healthy and shiny coat while also improving circulation. Trimming your cat’s
nails regularly not only prevents them from becoming overgrown and causing
discomfort but also reduces the likelihood of scratches and injuries, both for
your cat and for you. Grooming sessions also provide an opportunity to check
for any lumps, bumps, or abnormalities in your cat’s skin, allowing for early
detection of potential health issues. Furthermore, cleaning your cat’s ears and
teeth during grooming helps prevent infections and dental problems,
contributing to their overall well-being. Ultimately, regular grooming is an
essential part of maintaining your cat’s health and enhancing their quality of
life.
